In today, social networking are commonly represented by Facebook, Myspace , LinkedIn and Flixster, These four sites provided an easy way for individuals and businesses to find and connect with friends and colleagues, to establish new relationships and deepen them, and to introduce friends and colleagues to each other.
Why Social Networking:
Social networking is the most popular form of entertainment at the moment, it’s provides great opportunity to meet people with similar interests, and can be very effective business technique for entrepreneurs, writers, actors, musicians or artists.
Refer to main topic of the post, the reason of why social networking needed? this will be focus on social relationship retention and leverage for business.
How Social Nerworking works for business:
This post will be focusing on how social network achieve following points.
*Engage members/Customers/PartnersSocial networking plays a very important role which controls the leverage to users for business. – Business can create their own account for users(consumers, personal members) to “like” them.
– Conduct a poll to collect users’ thoughts or ideas.
– Posting pictures/events to interact with users for comments and see if they “like” it.
– Publish announcements and gain feedbacks from users.
-Business can create a groups and have users(business professionals, members) join to engage in discussions, share news and post jobs in LinkedIn.
*Customer retentionCustomer retention is another important reason why social networks are so important to business, because it takes 3 to 5 times costs to acquire a new customer comparing to keeping an existing one. – Creating an online community that allows users to share ideas for new products or feedbacks to existing ones.( it can drop up to 30% in negative sentiment) – Giving customer a platform to express their disgruntled experience to company, it can effectively increase the satisfaction of customer if company helped to solve their problems. – Interact with users through social network such as “like” it to get a free tablet pc, it can efficiently build relationship with customers and increase the possibility that users will always follow up company’s news.
Officeworks’ Social Networking:
Customer retention(potential customers) –
Officeworks actually doing well interaction with fast reply to users, however I found Officeworks has been failed to participating some suggestions or comments from who is not a customer, which means they only reply to customers who bought something already or has the intention to purchase from them; rest of comments on wall will just be ignored (no reply, no message redirect).
Engaging employees –
There are no social network used to engaging with employees in Officeworks, and Officeworks’ facebook is managed by only one employee which no any other employees will be interacting with customers or themselves through social network.
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